Immersion

exploration

opportunities

EMPATHY & IMMERSION

Spark specialise in delivering inspiring and insightful first-hand experiences with your customers to help you connect with and understand them.

From half day shopper workshops through to ongoing programs; we design and facilitate energising and surprising experiences that will drive customer-centric thinking. We facilitate customer immersion programs that enable organisations to explore and understand the real world of their consumers. Spark delivers immersion experiences that provide insight, inspiration and highlights pragmatic and strategic opportunities for companies to be more consumer-centric.

QUALITATIVE RESEARCH  

We start with the problem and design the best research solution for your business challenge and your target audience. We regularly conduct: 

• in-depth interviews (on-line and face-to-face)

• focus groups (on-line and face-to-face)

• ethnography (including mobile ethnography)

Our approach is pragmatic and consultative, uncovering fresh insight and helping embed learning into your business.

INSIGHT, PLANNING & FACILITATION  

We work with clients to develop their planning and insight capabilities.  We create and deliver bespoke insight / planning capability training.  We’re experts in facilitation, ensuring engaging learning experiences that build organisational capability and strategic direction.